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Author: Nguyễn Vy

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Alternating with “Digital Marketing for Passenger Car”, “Suzuki Celerio Product Training” was also organized by DealersEDGE Asia, incorporated with VISUCO, in order to train Suzuki salespersons not only to sell Suzuki Celerio more effectively but also to become a professional Youtuber during February and March, 2019. Before selling anything, everybody needs to understand it first. With that perspective, we tried our best to bring firm grasp of Suzuki Celerio to participants. Besides, participants also had a chance to glean information...

DealersEDGE Asia has recently organized “Digital Marketing for Passenger Car” throughout Vietnam in 3 cities: Ho Chi Minh City, Nha Trang and Ha Noi during February and March, 2019. The course was about YouTube Marketing (how to make great videos and do SEO, SEM for the video), Suzuki Swift test drive and revising sales process.   The students did not only gain new knowledge from Mr. Paul’s sharing but also had a great opportunity to learn about sales process and how to...

DealersEDGE Asia has recently organized “Dedicated Sales Training” training which is specially designed for sales team of Suzuki Direct Shops in six days, with two separate courses 07th  – 09th January, 2019 and 15th  – 17th January, 2019. The course was divided into three parts, including: basic general sales knowledge, car sales and practice with new model of Suzuki cars. The participants did not have to learn knowledge and information that the speaker shared passively, but they grabbed the chance to...

To read part 1, please click here 2. Tax policies Vietnamese automotive market in 2019 is foretold to be unstable due to various related bills is being considered, such as increasing registration fee, property tax, etc. In terms of registration fee, Ministry of Finance suggested to increase registration fee of semi-truck under 1.5 tons and under 5 seats. If this bill is officially implemented, Vietnamese consumers will pay three or four times higher for first-time registration tax than that of now. Besides...

2019 is expected to be a competitive year of Vietnamese automobile market, which is going to be fraught with fabulous newbies and various tax policies. 1. SUV is on top, rookies are coming to town! A variety of novel car models equipped with cutting-edge features and competitive price are on their way to debut. They are mostly from famous car brands such as Honda, Hyundai, Ford, etc. Now, let’s take a look at some of the hottest rookies! Hyundai Santa Fe 2019 This...

Customer is the heart of every business. To become a flourish dealer, you should understand deeply who your customers are, what they actually need and how you can help them. We called it “customer-centric”. Now, let’s get insight into Vietnamese customer behaviors in automotive market by some of the statistics below: 1. Look back to figure out! Now, let’s get insight into Vietnamese customer behaviors in automotive market by some of the statistics from the year of 2018 below: When deciding to...

2018 is a year of flourishing as well as fluctuating for Vietnamese automotive industry. Let’s look back what happened by the following summaries. 1. Overall sales increased 2018 annual sales were 288,683 vehicles, up 5.8% compared to the last year, according to Vietnam Automobile Manufacturers Association. CKD volume was up 10.6% to 215,704 units, and CBU volume was down 6.2% to 72,979 units. This would be the positive tendency for automotive industry in Vietnam and predicted to rise even more over the next...