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DealersEDGE Asia has recently organized “Digital Marketing for Passenger Car” throughout Vietnam in 3 cities: Ho Chi Minh City, Nha Trang and Ha Noi during February and March, 2019. The course was about YouTube Marketing (how to make great videos and do SEO, SEM for the video), Suzuki Swift test drive and revising sales process.


The students did not only gain new knowledge from Mr. Paul’s sharing but also had a great opportunity to learn about sales process and how to attract customers. Additionally, participants had a wonderful chance to approach then get insight to Digital Marketing which may seem convoluted for them at first. Moreover, attendances also learned and discussed about difficult situations when persuading customers to purchase a car, then explored how to overcome those obstacles.

We strongly believed that the more problems are solved, the more knowledge salespersons gained and the more confident they are.

As there were more realistic problems shared, the course became more and more interesting, fascinating and constructive with practical solutions generated. During this course, all participants were urged to practice applying various functional tips in persuading customers, presenting Suzuki Swift and Youtube marketing. Consequently, they not only augmented more knowledge about Suzuki Swift, but also do not hesitate to create great videos and publish them on their Youtube Channel.


We completed “Digital Marketing for Marketing” session, which helped Suzuki salespersons keep up with digital world and widen their horizon in order to increase their sales and marketing performance.  After “Digital Marketing for Passenger Car” training, DealersEDGE Asia hopes that all participants acquire intimate knowledge of sales and marketing, especially in automotive industry.