sales manager training

The first time in Vietnam, a course designed specifically for all people want to become a professional Manager with all skills and knowledges of the Automotive industry. With 6 month Intensive Training from leading Automotive Experts have up to 25 years of experience in Business Systems Management, Product Strategy Planning, Communications & Marketing.

Why you should join with us


  • To have a good overview and long-term approach to the automotive business
  • Raise their own performance by optimizing existing sales teams.
  • Improve management skills and techniques for career development.
  • Reference and share experiences with colleagues in the industry.

dai ly


  • To build and develop a strong and sustainable and loyal dealership management team.
  • To effectively manage the business operations to facilitate the business.
  • Optimize business opportunities and maximize profits from operational management.

thuong hieu


  • Building a professional, sustainable and effective dealer network.
  • To promote business in the coming years of growth and competitiveness.
  • To prepare for a new 2021 of fierce competition and opportunities.
  • To gain brand loyalty from sales teams.

We have trained

+ 100 Dealers

+ 1500 Salesman

+ 700 Training Days

They talk about us

After being trained by Mr. Paul Thang Nguyen in his sales training program, I gained more experience that helped me to sell car better. Furthermore, by applying those knowledge, I became runner-up in Selling Contest organized by Hyundai Thanh Cong.

Mr. Nam Dương Sales Team Leader at Hyundai

Thanks to Mr. Paul’s sharing on his sales training course delivered to Hyundai Ngoc Phat, all staff at Hyundai Ngoc Phat gained more sales skills, worked in a more professional way and achieved positive sales performance. Besides, his CRM system - SalesEDGE is fantastic! Since Hyundai Ngoc Phat uses SalesEDGE, our dealer works in a more logical, professional ways and achieves positive results.

Ms. Huỳnh Dao Sales Team Leader at Hyundai

After taking part in Mr. Paul’s training courses, I have achieved “top sales consultant” award of Suzuki Hong Phuong from a person doesn’t know anything about automotive industry. From all experience that Mr. Paul shares, I feel more confident and it helps me a lot in taking care of customers.

Ms. Ngọc Tú Sales Consultant at Suzuki

Training Schedule

25/09/2020OFF9:00 – 17:00Sales Process ManagementPaul Nguyen
26/09/2020OFF9:00 – 17:00Sales Activities ManagementPaul Nguyen
10/10/20ON9:00 – 11:00Assignment Reviews Online
24/10/2020ON9:00 – 11:00Assignment Reviews Online
6/11/20OFF9:00 – 17:00Marketing ManagementVo Tuan Anh / Paul Nguyen
7/11/20OFF9:00 – 17:00Lead & CRM ManagementPaul Nguyen / Vo Tuan Anh
21/11/2020ON9:00 – 11:00Assignment Reviews Online
5/12/20ON9:00 – 11:00Assignment Reviews Online
18/12/2020OFF9:00 – 17:00KPI ManagementPaul Nguyen / Minh Do
19/12/2020OFF9:00 – 17:00HR Recruitment & DevelopmentPaul Nguyen / Tran Huong Giang
2/1/2021ON9:00 – 11:00Assignment Reviews Online
16/01/2021ON9:00 – 11:00Assignment Reviews Online
22/01/2021OFF9:00 – 17:00Coaching & Motivation SkillsPaul Nguyen
23/01/2021OFF9:00 – 17:00Finance ManagementMs. Tran Huong Giang
5/2/2021OFF9:00 – 17:00Final ExaminationAdmin and Support
6/2/2021OFF9:00 – 11:00Certificate & CelebrationALL

Course Trainers

Mr. Paul Thắng Nguyễn

CEO DealersEgde Asia

  • Mr. Paul Thang Nguyen is a Vietnamese Canadian living and working in the automotive industry for the past 25 including the last 15 years in Vietnam.
  • Formally trained in Marketing Management and Business Information Systems from Ryerson University in Toronto, Paul has extensive knowledge and experience in automotive industry.
  • His last position as the Dealer Principal of Vietnam Star Automobile, the leading Mercedes-Benz dealership in Vietnam.
  • He had trained over 1000 hours for dealerships ranging from Mercedes, Harley Davidson, Hyundai, Jaguar Land Rover, Maserati, Mitsubishi, Subaru, Suzuki, Triumph, Volvo, Volkswagen.

vo tuan anh

Mr. Võ Tuấn Anh

Marketing Strategy & Business Planing

  • With 20 years experience at Toyota Vietnam, Mercedes- Benz Vietnam/Mercedes-Benz Thailand and Volkswagen Vietnam, Tuan Anh has profound insights on automotive segments: from lower-price, volume-based segment to upper-class, luxury segment.
  • With 5 years working as General Secretary VAMA (Vietnam Automotive Manufacturers Association) and 10 years as Head of VAMA Motor Show Sub-Committee, he is familiar with market analysis & market development and has a wide range of contacts in the industry and with market research agencies
  • With 2.5 years as CEO of Volkswagen Vietnam, responsible for an inspiring 350% growth of sales volume in this period (from 250 units to 880 units per year), he has a proven track record to drive growth of potential automotive brands

tran huong giang

Ms. Trần Hương Giang

Dealers Planing & Development

  • Graduated Master in Finance and Marketing at INSEEC-McRae Partnership Program, Paris, France and Institute of International Management, North Vancouver, British Columbia, Canada
  • She has extensive experience in project management including 5 years with Lei Shing Hong establishing 3dealerships and a Body & Paint Center in Vietnam.
  • She was instrumental in many Mercedes-Benz projects including DMS roll-out and building the flagship dealer in Vietnam.