Vietnam Next Top Automotive Sales Manager

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SALES MANAGER DEVELOPMENT ROAD PATH

In order to build a strong and sustainable team, all the members need to know what they want and achieve it. This road path helps each member to clearly understand that they must invest in themselves effectively.

PROGRAM OUTLINE

  1. Auto Sales Process Management
  2. Sales Activities Management
  3. Marketing Management
  4. CRM Management & Lead Management
  5. KPI Management
  6. Coaching & Motivation Skills
  7. Human Resource Development
  8. Supervision & Planning

 

AUTO SALES PROCESS MANAGEMENT

Effectively managing sales process is the shortest way to increase revenue.

In this course , students will be shared :

  • Favourite car bying process of customer is also the most effective process.
  • Every stage of sales process
  • Important information to convey in each step.
  • How to manage and improve daily.
  • Related process:

           – Effective Test Drive Demo

           – Buying used cars process (if any)

           – Negotiation and deal closing process

          – Customer follow up process

 

SALES ACTIVITIES MANAGEMENT

  • Strategies and business tactics to differentiate your dealership
  • The role and responsibility of managing sales activities.
  • How to set goals and objectives for your business plans.
  • Understand the structure and management of business performance.
  • Sales performance can be improved through three different methods.

Base on the dealership’s overall goals, Sales Manager will set KPI for each Sales Consultant. Then Sales Consultant will set their own sales target base on the KPI, implement and report their sales activities.

 

MARKETING MANAGEMENT

  • Clearly understand Marketing management process, and The method of marketing planning in the most practical way.
  • Supply with tools and techniques of Digital Marketing .
  • Sales/ marketing automation for your dealer.
  • Build an active and independent marketing team so that your dealer can conduct marketing program regularly and instantly.
  • Marketing strategy includes digital program, SEO/SEM, and CRM to optimize DMS implementation.

 

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) & LEAD MANAGEMENT

  • What is CRM and how does it relate to potential customers?
  • Potential customer management.
  • Build a CRM system that is synchronized with sales, marketing and customer service.
  • Automating CRM for loyal customers.

 

KPI MANAGEMENT

  • Understand about KPI to achieve business success.
  • Set up KPI to achieve one’s own target.
  • Sales activities management
  • Negotiation skills for Manager and Sales Consultant

 

COACHING AND MOVITATION SKILLS

  • Role and importance of coaching and motivating sales team.
  • Impact of coaching and motivation on performance.
  • Affecting factors
  • Important principles.
  • Training and coaching process
  • Method of designing / redefining the work.
  • Effective method of encouragement, support, feedback and praise.
  • Method of balance and motivation.

 

HUMAN RESOURCE DEVELOPMENT

  • Build a quality and sustainable sales team for a higher performance.
  • Develop and maintain the training skills, continuous learning and professional culture.
  • How to build an enthusiastic, sustainable sales structure for high performance 
  • How to optimize your sales team.

 

SUPERVISION AND PLANNING SKILLS

  • Benefits of sales planning
  • Goals setting
  • Sales planning
  • Planning models and tools
  • Common mistakes need to be fixed in building a sales plan.
  • Measure the progress of the program: when is it needed to adjust? And how to adjust the plan?
  • Set up sales forecast system
  • Business monitoring
  • Developing and managing evaluation program.

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