Digital Marketing 360
“The magic of ads is a trap that keeps us from building a useful story.”
Seth Godin
Balancing your digital channels is key to your marketing success! When marketing managers spend more than 70% of their budget on Ads such as PPC, they are allocating minimum resources to creating meaningful content to engage with customers, provide useful information or build trust. Digital marketing is important, but how much to invest in each channel requires a long-term marketing vision while balancing short-term performance gains. A good marketer must be able to manage the mix like a good bartender at a cocktail party.
Here is our 7 Steps Guide to Digital Marketing 360!
Step 1: Optimize Your Websites
Your website is your home! When customers come to your home, they should feel great! It should be fast, easy to navigate, and optimized for Google search engines.
Optimizing your website can offer a wide range of benefits, from better user experience and higher traffic to improved conversion rates and brand reputation.
Step 2: Leverage Social Media
Use social media to engage with customers, answer their queries, and build brand community.
Social media marketing will help create engaging content, run targeted ads, and grow the company’s social media presence. Leveraging social media helps increase brand awareness and audience engagement to cost-effective marketing and valuable insights.
Step 3: Invest In Search Engine Optimization
Search Engine Optimization (SEO) is still a very effective way to improve the company’s online visibility and attract more traffic to the website.
Investing in SEO can offer increased website traffic, high-quality leads, cost-effective marketing, and improved brand credibility by using relevant keywords and phrases and generating traffic and visibility.
Step 4: Utilize Pay- per- click Advertising
Pay-per-click (PPC) Advertising can drive targeted traffic to the company’s website fast and targeted to generate leads.
PPC helps increase website traffic, allows businesses to target specific audiences, offers a cost-effective marketing strategy, and provides detailed analytics and tracking to measure the effectiveness of the ads.
PPC is also quick and easy to set up and offers a competitive advantage.
Step 5: Produce Quality Content
Content Marketing is an effective way to engage with the target audience and build brand authority.
High-quality content can establish credibility and trust with your audience, leading to increased brand credibility. Valuable and relevant content can attract more website traffic from organic search results and social media platforms.
Step 6: Utilize Direct Marketing
SMS, Zalo, Email marketing are cost-effective ways to reach customers and generate leads. Send regular newsletters to subscribers, promoting the latest car models, deals, and promotions.
Direct marketing can provide advantages from targeted and personalized marketing messages to cost-effective and measurable results, making it a valuable strategy for businesses looking to connect with their audience and drive sales.
Step 7: Online to Offline Engagement
Online events can help engage with potential customers and build brand awareness. Online events can be a valuable marketing tool for businesses looking to promote their brand and engage with their audience.
With increased reach, improved targeting, and greater engagement, online events can help businesses build relationships with their customers and drive sales.
Overall, we can deliver you a 360-degree digital marketing plan which covers different channels to enhance your interaction with your customers.
Contact us today through edge@dealersedge.asia for free consultation and see HOW we take your digital marketing to the next level.