LEXUS
Lexus Vietnam set out to elevate luxury beyond the showroom, bringing the spirit of Omotenashi into every digital and human touchpoint. In partnership with DealersEDGE Asia, an integrated Omni-Channel & CRM solution was designed to empower sales consultants as true “Experience Masters,” transforming customer data into refined, anticipatory engagement that feels effortless and deeply personal. As a result, Lexus strengthened its leadership in Customer Satisfaction (CSI), delivering a smoother, more intuitive, and emotionally resonant ownership journey.
Lexus and DealersEDGE Asia integrated Omotenashi into every touchpoint via an Omni-Channel & CRM solution. By empowering “Experience Masters” to provide value-driven engagement, the brand reinforced its CSI leadership and delivered an emotionally resonant, seamless ownership journey.
ENTHUSIAMISM
JAGUAR LAND ROVER
In Vietnam’s evolving luxury automotive market, JLR is redefining the role of its dealership teams. From sales execution to experience leadership. DealersEDGE Asia delivered an Advanced Sales Mastery program that integrated deep customer insight, premium consultation frameworks, and sophisticated closing methodologies. The initiative empowered JLR’s sales professionals to translate global luxury standards into refined, customer-centric journeys, reinforcing the brand’s commitment to delivering distinctive, high-end experiences across its dealer network.
As a result, 100% of participants demonstrated a clear understanding of the modern Sales Master role, with negotiation and closing skills identified as the most impactful competencies. This initiative underscores JLR’s strategic approach to capability development in Vietnam’s premium automotive market—combining practical training, brand-aligned sales methodology, and long-term performance orientation to deliver consistent, high-end customer experiences.
PASSION
SKODA
In December 2025, Skoda Vietnam achieved a major performance milestone, delivering over 500 vehicles in a single month. DealersEDGE Asia partnered with Skoda to empower sales managers across the country, strengthening leadership capability through data-driven performance management, forward-thinking mindsets, and structured execution.
Through targeted coaching, KPI management, and enhanced customer engagement practices, DealersEDGE Asia helped align sales leadership with consistent, measurable standards. The result was stronger accountability across the dealership network, improved execution on the ground, and a clear uplift in commercial performance at a critical year-end period.
