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One-stop Shop
for Automotive Solutions
At DealersEDGE Asia, we provide any services that is beneficial to any business in automotive industry. We can assess your business, give solutions, train your staff, re-assess and provide you with one-of-a-kind DMS/CRM solution!
DEA-slider-2---Comprehensive-Consulting Up-to-date &
Comprehensive Solutions
We are always striving for up-to-date & comprehensive solutions for our clients. We help your business not only from A-Z solutions but with on- going support and contributive advices!
DEA training Expert Trainers
& Consultants
With over 20 years of experience helping businesses to find comprehensive solutions in automotive industry, our trainers & consultants can give you the best solution to shoot your business to the star!

Business's Health

We benchmark a business based on a professional and standard toolkit and help company figure out things to be enhanced!



We focus on helping businesses train their employees with the right skill set and good attitude to increase their productivity!


Pro consulting

After health check and training, they will get 360 degree consultation and thrive!

Best Automotive Training and Coaching in Vietnam

Topnotch Consulting Services

DealersEDGE Asia is a consulting and training company specialized in the automotive industry in Vietnam. We provide car dealerships and car manufacturers with world-class training and retail management solutions to improve their business and accelerate their selling cycle.

Training and Coaching

We help to identify the improvement areas, design and deliver dedicated sales training and coaching programs for high performance results.

Meet The Team

Our team of motivated professionals is available, reliable and ready to react swiftly
to every situation, at any given time

Mr. Paul Thang Nguyen – CEO & Sales Trainer
Mr. Vu Hoang Lam – Aftersales Trainer
Ms. Tran Thi Thu Hang – NLP Trainer
Mr. Le Thang Loi – IT & CRM Expert







Satisfied Clients

Our Projects

We are pleased to accompany dedicated brands in accelerating their business
and contributing to the development of Vietnamese automotive industry

Master Class Training - BMW Phu My Hung - HCMC 2022

Master Sales Training at BMW Phu My Hung

Sales Training / Services
Sales Training Diageo

Sales Training at Diageo Keep Walking Club

Sales Training / Services
Retail Performance Management - BMW Nguyen Van Troi - HCMC 2022

Retail Performance Management at BMW Nguyen Van Troi

Retail Performance Management / Services
Focus Soft Skil Training - BMW Nguyen Van Troi - HCMC 2022

Focus Soft Skill Training at BMW Nguyen Van Troi

Sales Training / Services
Together We Grow Better!

DealersEDGE Asia seeks to do business with customer-oriented organizations that achieve profits and sales based on providing values to customers. We are confidence in our experience and flexibility, which makes us one of the best partners of your business.

All You Need Is Our Services

to rise your business

360 Degree Marketing 0
Sales Training 0
After Sales Training 0
DEA team

Tools and Techniques

We help dealers by providing them highly successful automotive tools and techniques coupled with practical coaching.


Ho Chi Minh City

22 An Phu, An Phu Ward, District 2, Ho Chi Minh City, Vietnam


Phone: (+84) 28 6258 1508


Ho Chi Minh Training Center

Lot C3, D2 Street, Cát Lái Industrial Park – Cluster 2, Thạnh Mỹ Lợi Ward , District 2, Ho Chi Minh City


Phone: +(+84) 28 6258 1508



Toong Coworking Space, Phố Hoàng Đạo Thúy, Trung Hòa Nhân Chính, Trung Hoà, Cầu Giấy, Hanoi


Phone: (+84) 28 6258 1508

Nguyễn Văn Tuấn

Thank Mr. Paul very much for giving us knowledge and confidence, I feel that I have improved on how to take care of customers, how to make my customers have the best experience.

Chief Technician Piaggio Topcom

Nguyễn Hà Anh Vũ

I learned how to present, understand communication methods, and learn more about how to deal with difficult customers.

Customer Service Piaggio Trang Lê

Đinh Thị Khánh Vân

The course was very fun. what I like the most about the training is the trainer. He rearranged the showrooms by teamwork together and come up with a lot of customer service ideas.

Sales Consultant Mini Long Bien

Nguyễn Thảo Nguyên

Thank to Mr. Paul, I have systemized the sales process step by step with each element in a clear and methodical way after this course. Moreover, I really like how to make customers make up their mind by stay silence at the right moment which leaves them think cautiously and calmly.

Sales Consultant BMW Sala

Phan Thanh Hải

After studying with Mr. Paul, I am very interested in the rules of negotiating with customers. By following with this rule, many sales consultants can improve themselves better. Besides, the 4G method is also very good.

Sales Manager BMW Bình Dương

Lê Minh Nhật

I am also satisfied with the training. I like building up the team, arranging positions and managing based on KPIs to make the business better most. Those are the best and I will apply them immediately to my organization.

Sales Manager MINI Sala

Huỳnh Thái Thị Hải Âu

Thank Mr. Paul for giving us very useful knowledge, especially in the learning process. I will do my best to absorb all knowledge including soft skills in the sales process, the process to consult, and how to persuade and close deals. There are 2 parts that I like most which are silence skills and win-win. We need to make customers feel that they have won in the sales process. That is also what we want, but we often forget. I always try to close deals but I forget to let the customer win. The victory is the most successful one. It's a way to make customers happy, they will come back to me in the future. Thank you

Sales Manager BMW Cần Thơ

Nguyễn Thị Xâm

After attending Mr. Paul's course, I was extremely excited and acquired a lot of knowledge. Whenever I stand in front of a crowd, I feel a little shaky, but after this course, I realize what I need to improve, what needs to be improved. I look forward to attending more courses like this and meeting Mr. Paul again.

Service Advisor Piaggio Xuân Cầu

Nguyễn Hoàng Linh

After attending Mr. Paul's course, I have learned somethings new such as time management for a sales manager. I learned how to organize my work better. Secondly, I understand what a brand promise is. I will also inspire my team to see how they can absorb this knowledge as I absorbed from Mr. Paul. Thank you

Sales Director BMW Lê Văn Lương & Lê Duẩn

Bùi Xuân Thọ

After joining the course of Mr. Paul, I have learned a few things that I can apply immediately to my sales team such as assignments, KPI, as well as time management.

Sales Manager BMW Sala

Trần Đức Nguyễn

After attending Mr. Paul's course, I feel very excited, got a lot of knowledge. Whenever I stand in front of a crowd, I feel a little shaky. After this course, I learned how to improve myself. I look forward to attending more courses like this and meeting Mr. Paul again.

Sales Manager BMW Sala